Zara

Oct 2025

Zara presents 'The Darkest Night,' a menswear fashion campaign captured by photographer Daniel Archer. The project leans into a cinematic, low-key aesthetic, utilizing chiaroscuro lighting to highlight the intricate textures of the collection’s tailored outerwear, sequined detailing, and layered ensembles. Shot across both atmospheric interior settings and stark studio environments, the visuals emphasize a moody, high-contrast narrative. The series features models Cherif Douamba, Emile Danckaert, and Leander Straub. The imagery moves between warm-toned, dimly lit rooms with damask wallpaper and dramatic monochromatic studio portraits, employing techniques such as fractured reflections and hard directional lighting to build a brooding, theatrical tone. Grooming and styling, essential to the campaign's cohesive look, were provided by hair stylist Jody Taylor, makeup artist Lauren Reynolds, and manicurist Sabrina Gayle.

Editorial, Moody, Vertical

Low-key / chiaroscuro

Menswear

Advertising Campaign