Zara: Zara Man - The Darkest Night

Oct 2025

The Darkest Night for Zara Man is a menswear fashion campaign that explores a cinematic, high-contrast aesthetic. Photographed by Daniel Archer, the imagery leans into moody, low-key chiaroscuro techniques, utilizing dramatic directional lighting to sculpt shadows against period-inspired interior sets and neutral studio backdrops. Featuring models Cherif Douamba, Emile Danckaert, and Leander Straub, the series highlights layered tailoring, textured outerwear, and intricate accessories like brooches and eye masks. The work balances editorial portraiture with atmospheric composition, incorporating elements such as fractured mirror reflections and evocative monochrome treatments to define the collection's sharp, dark-toned visual language. Grooming support was provided by hair stylist Jody Taylor, makeup artist Lauren Reynolds, and manicurist Sabrina Gayle.

Editorial, Moody, Vertical

Low-key / chiaroscuro

Advertising Campaign