Brand
ProjectZara Man - The Darkest Night

Zara Zara Man - The Darkest Night 2025
Associated creatives
Tags
Description
A split-composition black and white fashion photograph for Zara Man's 'The Darkest Night' campaign, captured by Daniel Archer. The left side features a profile portrait of model Cherif Douamba against a dark background, styled with an organic, sculpted silver chrome ear cuff and a high-collared dark coat. The right side shows a stark, dense forest of bare deciduous trees under overcast light. The image balances high-contrast studio portraiture with atmospheric landscape textures in a moody monochrome palette.
Style
Editorial, Horizontal, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Jet Black (70%)
Context
Advertising Campaign

