Zara Zara Man - The Darkest Night 2025

Description

This fashion campaign image for Zara Man The Darkest Night features a model with blonde hair wearing a fluffy brown jacket, dark jeans, and a long striped scarf. The subject stands in a dimly lit indoor space with dark wooden wainscoting against a deep red wall, positioned beside a large window looking out onto bare trees illuminated by an ambient yellow glow at night. The lighting is moody and low-key, creating deep shadows that emphasize the rich textures of the fuzzy outerwear and fabric. Daniel Archer photographed the campaign with styling and grooming contributions from Jody Taylor, Lauren Reynolds, and Sabrina Gayle.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Hotel Room

Context

Advertising Campaign