Brand
ProjectZara Man - The Darkest Night

Zara Zara Man - The Darkest Night 2025
Associated creatives
Tags
Description
A black and white studio portrait created for Zara Man's "The Darkest Night" campaign, photographed by Daniel Archer. The model wears a light-toned tailored suit blazer adorned with a detailed spider brooch on the lapel, styled over a dark collared shirt and a narrow striped neck scarf. A sculpted, high-gloss eye mask covers one side of the face, framed by tousled shaggy hair. Directional, high-contrast lighting carves dramatic shadows against a smooth, neutral studio backdrop.
Style
Editorial, Vertical, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Off-White (50%)
Off-Black (30%)
Background
Grey Seamless
Context
Advertising Campaign

