Zara Athleticz presents a series of athletic apparel imagery focusing on movement and team energy within a metropolitan landscape. Photographed by Misha Taylor, the campaign utilizes a mix of high-contrast black-and-white editorial photography and earthy, natural light color studies to document the collection.
The project captures a group of runners, including model Feranmi Ayeni, in various states of activity—ranging from high-speed strides on urban streets to static, low-key portraits. The work leans into dynamic vertical compositions, with select frames incorporating chiaroscuro techniques and long exposure motion blur to emphasize the technical nature of the sportswear. The aesthetic is defined by a tactile approach, highlighting performance fabrics and the interplay between athletic silhouettes and textured architectural backgrounds.
