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Brand
Zara
ProjectZARA ATHLETICZ
Low-angle black and white action shot of multiple runners sprinting past a classical stone building for Zara Athleticz.

Zara ZARA ATHLETICZ 2025

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Feranmi Ayeni
Feranmi AyeniModel

Tags

runner in motionrunnerman runningrunning apparelathletic shortswhite t-shirtrunning shoes

Description

Captured in high-contrast black and white, this editorial photograph for the Zara Athleticz project by Misha Taylor portrays a group of runners in dynamic motion. The low-angle composition emphasises a runner in the immediate foreground with strong motion blur on the trainers, while secondary runners are visible mid-stride behind. The group paces across a paved street against the backdrop of a grand classical building featuring ornate columns. Natural daylight illuminates the scene with stark tonal gradations across the athletic apparel and architectural stone.

Style

Editorial, Vertical, Monochrome

Techniques

Long exposure, Natural light

Industries

Sportswear

Color

Jet Black (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign