Brand
ProjectZARA ATHLETICZ

Zara ZARA ATHLETICZ 2025
Associated creatives
Tags
Description
Shot from a direct low-angle worm's-eye perspective, a huddle of five male athletes lean inward toward the camera against an open, overcast sky. The athletes wear technical running apparel including lightweight zip-up vests, caps, and athletic tops. Captured in monochrome for the Zara Athleticz campaign by photographer Misha Taylor, the composition emphasizes camaraderie and team energy, featuring model Feranmi Ayeni among the group.
Style
Vertical, Commercial, Monochrome
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (50%)
Medium Grey (30%)
Pure White (20%)
Background
Overcast Sky
Context
Advertising Campaign
