Zara

Oct 2025

The Zara Archive F/W 2025 campaign presents a comprehensive look at seasonal menswear through a lens of clean, architectural tailoring. Captured by photographer Álvaro Pereña Jimenez, the project oscillates between sharp, high-key studio editorial work and candid, observational backstage documentary shots. Creative direction by Gorka Sorozabal and fashion styling by Juan Medina focus on the tactile quality of the collection, highlighting layered knitwear, heavy overcoats, and structured leather accessories. With art direction by Laura Jauregui, the visual execution leans into a minimalist aesthetic, utilizing soft, even lighting to emphasize silhouettes against neutral backdrops. Some sequences incorporate analogue film techniques and high-contrast monochrome treatments to provide a textured, atmospheric contrast to the otherwise polished lookbook presentation.