Brand

Zara ZARA ARCHIVE F/W 2025 by Alvaro Pereña 2025
Associated creatives
Tags
Description
This menswear campaign image for Zara Archive FW2025, photographed by Álvaro Pereña with creative direction by Gorka Sorozabal, features three male models staged against a minimalist white backdrop and concrete floor. The models wear contemporary tailored black ensembles, with one figure accented by a vibrant blue turtleneck sweater and matching scarf. The composition uses clean lines and a modern studio environment to highlight the architectural tailoring and dark textures of the collection. Styling is credited to Juan Medina, with hair styling by Jody Taylor and Werner Amort, and makeup by Emilie Mattei.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Menswear
Color
Jet Black (50%)
Royal Blue (20%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign




