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Brand
Zara
ProjectZARA ARCHIVE F/W 2025 by Alvaro Pereña
Behind the scenes look at Zara archive shoot with models in knitted sweater and crewneck shirt standing in a bright studio

Zara ZARA ARCHIVE F/W 2025 by Alvaro Pereña 2025

Associated creatives

Álvaro Pereña Jimenez
Álvaro Pereña JimenezPhotographer
Gorka Sorozabal
Gorka SorozabalCreative Director
Juan Medina
Juan MedinaFashion Editor/Stylist
Laura Jauregui
Laura JaureguiArt Director
Jody Taylor
Jody TaylorHair Stylist
Werner Amort
Werner AmortHair Stylist
Emilie Mattei
Emilie MatteiMakeup Artist
Aleksandr Buinitski
Aleksandr BuinitskiModel
Aleksandr Gordeev
Aleksandr GordeevModel
Callum Simpson
Callum SimpsonModel
Clement Chabernaud
Clement ChabernaudModel
Long Li
Long LiModel
Mikiya Nakano
Mikiya NakanoModel
Okiki Shodimu
Okiki ShodimuModel
Teun van Stein
Teun van SteinModel
Theodor Pal
Theodor PalModel
Youssef Rocha
Youssef RochaModel

Tags

group of men standingman wearing headsetblack crewneck t shirtman in black shirtcrew member

Description

This backstage photograph captured by Álvaro Pereña for the Zara Archive FW 2025 campaign reveals the collaborative preparation behind the fashion collection. In the foreground, a crew member wearing a headset and a dark crewneck t-shirt is captured from behind, while models dressed in textured knitwear and tailoring mingle in a sunlit studio space. Racks of garments and minimal architectural elements define the background, emphasizing the authentic, unpolished atmosphere of a fashion fitting. The natural lighting streams in from tall windows, casting soft shadows across the concrete floor and highlighting the tactile fabrics of the collection. Creative direction by Gorka Sorozabal and styling by Juan Medina shape the documentary feel of this behind-the-scenes moment.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Mustard (50%)

Background

Office

Context

Backstage / Behind the Scenes