Brand

Zara ZARA ARCHIVE F/W 2025 by Alvaro Pereña 2025
Associated creatives
Tags
Description
This monochrome fashion campaign image for the Zara Archive F/W 2025 project was captured by photographer Álvaro Pereña Jimenez, with creative direction by Gorka Sorozabal and fashion editing by Juan Medina. The composition features a group of male models emerging from a darkened doorway into a brightly lit studio space, illuminated by strong backlights. The stark contrast and grainy texture emphasize the dramatic, documentary-style atmosphere of the shoot. Hair was styled by Jody Taylor and Werner Amort, with makeup by Emilie Mattei.
Style
Editorial, Horizontal, Monochrome, Grainy
Techniques
Analogue / film
Industries
Menswear
Color
Jet Black (70%)
Pure White (30%)
Background
Office
Context
Advertising Campaign




