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Monochrome image of a group of male models walking forward from a dark doorway toward bright studio lights.

Zara ZARA ARCHIVE F/W 2025 by Alvaro Pereña 2025

Associated creatives

Tags

Description

This monochrome fashion campaign image for the Zara Archive F/W 2025 project was captured by photographer Álvaro Pereña Jimenez, with creative direction by Gorka Sorozabal and fashion editing by Juan Medina. The composition features a group of male models emerging from a darkened doorway into a brightly lit studio space, illuminated by strong backlights. The stark contrast and grainy texture emphasize the dramatic, documentary-style atmosphere of the shoot. Hair was styled by Jody Taylor and Werner Amort, with makeup by Emilie Mattei.

Style

Editorial, Horizontal, Monochrome, Grainy

Techniques

Analogue / film

Industries

Menswear

Color

Jet Black (70%)
Pure White (30%)

Background

Office

Context

Advertising Campaign