Yohji Yamamoto

Aug 2025

The Yohji Yamamoto Eyewear Spring/Summer 2025 campaign highlights the collection’s focus on geometric frames and material textures. The imagery features a range of optical styles, from black angular designs with gold bridge accents to translucent grey hexagonal silhouettes, set against a clean, off-white studio backdrop. Photographed by Takay, the campaign leans into a minimalist aesthetic, utilizing soft light to emphasize the sculpted forms of the eyewear. Fashion editor Tsuyoshi Noguchi pairs the frames with dark, textured knits and collared garments, while hair stylist Asashi provides a focused look for the model, Ryohei Yamada. The work maintains a commercial tone through its precise composition and uncluttered presentation.

Vertical, Commercial, Clean, Minimalist

Soft Light

Eyewear

White Seamless

Advertising Campaign