Yohji Yamamoto: WILDSIDE Yohji Yamamoto
Brand
Date
Apr 2024
Description
The WILDSIDE Yohji Yamamoto campaign translates the brand’s industrial aesthetic into a series of gritty fashion editorials. Captured in narrow urban alleyways, the project relies on low-angle compositions and chiaroscuro lighting to anchor its streetwear focus. Photographer Takay leads the visual narrative, utilizing an analogue film aesthetic that heightens the texture of the dark, layered apparel. Styling by Tsuyoshi Noguchi emphasises the graphic details and patches inherent to the collection, with beauty direction from hair stylist Asashi and makeup artist Yuka Washizu. The imagery features models Hotaka Maeno and Yuliya Kim.
Style
Editorial, Vertical, Gritty
Techniques
Analogue / film
Industries
Color
Jet Black
Background
Alley
Context
Advertising Campaign
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