Yohji Yamamoto
WILDSIDE Yohji Yamamoto
Brand
ProjectWILDSIDE Yohji Yamamoto
Date
Apr 2024
Description
WILDSIDE Yohji Yamamoto presents a fashion editorial series that draws on the grit of urban environments to frame its latest streetwear collection. Shot in narrow, weathered alleyways, the project leans into a low-key, high-contrast aesthetic that highlights the intricate layered textures of the apparel. Photographer Takay captures the collection through an analogue lens, utilizing chiaroscuro lighting and stark directional shadows to define the silhouettes of models Hotaka Maeno and Yuliya Kim. With styling by Tsuyoshi Noguchi, the imagery grounds the graphic-heavy garments in a raw, industrial context.
Style
Editorial, Vertical, Gritty
Techniques
Analogue / film
Industries
Streetwear
Color
Jet Black
Background
Alley
Context
Advertising Campaign
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