Yohji Yamamoto

Nov 2024

Yohji Yamamoto's Regulation 25S/S collection campaign presents a series of editorial fashion portraits that emphasize structured silhouettes and precise tailoring. Shot by photographer Takay, the series utilizes a clean, minimalist studio aesthetic to highlight fabric textures and volume against dark, gradient backdrops. The project leans into a low-key chiaroscuro approach, employing directional lighting to accentuate the sharp lines of the garments. The creative team included hair stylist Asashi and makeup artist Asami Taguchi, who contributed to the clean, polished look of the subjects. Casting for the campaign was directed by Shimana.

Editorial, Vertical, Clean

Low-key / chiaroscuro

Designer Fashion

Black Seamless

Lookbook, Advertising Campaign