Willy Chavarria
Image and AD Artwork by Jess Cuevas
Brand
Date
Dec 2024
Description
This fashion campaign for Willy Chavarria highlights the brand’s raw, expressive aesthetic through a series of portrait-led visuals. Art directed by Jess Cuevas and photographed by Marco Ovando, the imagery leans into a gritty, high-contrast visual language that emphasizes form and texture. The series utilizes an analogue film technique, incorporating heavy grain and monochromatic palettes to achieve an atmospheric quality. With elements like chiaroscuro lighting, abstract etchings, and screen-print effects, the work maintains a tactile, poster-like finish across its editorial and commercial assets.
Style
Editorial, Vertical, Grainy
Techniques
Analogue / film
Context
Advertising Campaign
Associated creatives
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