Willy Chavarria: Image and AD Artwork by Jess Cuevas
Brand
Date
Dec 2024
Description
Willy Chavarria presents a raw, fashion-focused campaign series defined by a deliberate, low-key aesthetic. Art directed by Jess Cuevas with photography by Marco Ovando, the imagery leans into a gritty editorial style, utilizing high-contrast lighting and distinct film textures to highlight the collection's silhouette. The portraits feature a consistent monochromatic and desaturated palette, incorporating tactile elements like screen print finishes and layered geometric etching. By focusing on sharp facial profiles and stark, minimalist backgrounds, the project achieves an atmospheric, analogue film quality.
Style
Editorial, Vertical, Grainy
Techniques
Analogue / film
Context
Advertising Campaign
Associated creatives
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