Willy Chavarria Image and AD Artwork by Jess Cuevas 2024

Description

This striking black and white campaign portrait for Willy Chavarria features a muscular man captured from the chest up with his arms crossed firmly. He wears a distressed white ribbed tank top layered with a thin silver chain necklace carrying a cross pendant. The man has short hair, a mustache, and a serious expression as he gazes off to the side. Bold red capital lettering spells out the brand name across the center of the frame. The high-contrast aesthetic and grainy texture emphasize the dramatic lighting against a stark white seamless backdrop.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign