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Brand
Willy Chavarria
ProjectImage and AD Artwork by Jess Cuevas
Shirtless man with mustache wearing a pendant necklace against a monochromatic red background

Willy Chavarria Image and AD Artwork by Jess Cuevas 2024

Associated creatives

Willy Chavarria
Willy ChavarriaDesigner
Marco Ovando
Marco OvandoPhotographer
Jess Cuevas
Jess CuevasArt Director

Tags

shirtless manman with mustacheshirtless man with mustacheman wearing necklacependant necklace

Description

This striking portrait campaign image for Willy Chavarria features art direction by Jess Cuevas and photography by Marco Ovando. A shirtless man with a short haircut and mustache is captured in a high-contrast monochromatic red tone. He wears a pendant necklace and gazes directly toward the camera with a serious expression. The composition is overlaid with visible glossy reflections and texture, giving it a tactile print or poster-like finish.

Style

Vertical, Commercial, Saturated, Monochrome

Techniques

Screen print / silkscreen

Industries

Luxury Fashion Houses

Color

Crimson (100%)

Background

Solid Colour

Context

Advertising Campaign