Willy Chavarria Image and AD Artwork by Jess Cuevas 2024

Description

This advertising campaign image features a shirtless man with a mustache and a pendant necklace, captured in a seated pose against a dark, heavily textured background. Art directed by Jess Cuevas and photographed by Marco Ovando for Willy Chavarria, the portrait employs a grainy monochrome aesthetic with dramatic contrast. The heavy film grain and dark tones create a raw, atmospheric visual quality that emphasizes form and texture.

Style

Editorial, Vertical, Desaturated, Grainy

Techniques

Analogue / film

Industries

Menswear

Color

Background

Black Seamless

Context

Advertising Campaign