Westpac explores financial anxiety in the vertical video project 'Scare Video 1_The Debt Trap'. The campaign leans into a horror-film aesthetic, utilizing grainy monochrome visuals and high-contrast lighting to create theatrical tension.
Developed by a collaborative creative team including Saatchi & Saatchi New Zealand, Digitas ANZ, and SPUR, the piece features live-action technique layered with animated elements. Media planning for the project was managed by Spark Foundry.
