Westpac Scare Video 1_The Debt Trap 2025

About

This black and white video titled Scare Video 1_The Debt Trap was created for Westpac by agencies Saatchi & Saatchi New Zealand, Digitas ANZ, and SPUR, with media planning by Spark Foundry. The vertical composition evokes a horror-film aesthetic with grainy monochrome visuals, featuring individuals surrounded by animated reaching hands. Red title text reads Filmed at HOUSE OF CREDIT CARD FEARS across the top. The atmospheric sequence utilizes high-contrast lighting and theatrical tension.