W Magazine China: Everybody Works Out

Brand

W Magazine China

Date

Apr 2025

Description

W Magazine China’s editorial project, Everybody Works Out, captures model Jean Campbell in a series of high-energy, movement-focused compositions. Photographed by Vitali Gelwich, the series balances luxury fashion house silhouettes with raw, urban architectural geometry. The imagery leans into clean, natural light to emphasize the tactile textures of chunky knits, feathery detailing, and structured tailoring. Fashion editors Austin Feng and Kingsley Tao curate a contemporary wardrobe that flows across varied outdoor environments, from industrial concrete rooftops to weathered stone surfaces. The editorial utilizes analogue film techniques and high-speed freeze-frame photography to punctuate the subject’s dynamic posture, supported by sleek hair styling from Nicolas Philippon and precise makeup artistry by Lauren Reynolds. Casting for the project was led by Monika Domarke.

Style

Editorial, Clean, Vertical

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Editorial