W Magazine China
Everybody Works Out
Apr 2025
Everybody Works Out is a fashion editorial for W Magazine China featuring model Jean Campbell. The series captures a study of movement and architectural geometry, balancing high-fashion silhouettes against raw urban environments. Photographer Vitali Gelwich utilizes natural light and analogue film techniques to emphasize the tactile quality of the garments, ranging from sculptural knitwear to intricate fringed gowns. The project features fashion styling by Austin Feng and Kingsley Tao, who curate a diverse wardrobe that transitions between relaxed, contemporary streetwear and structured formal wear. The imagery leans into dynamic, high-speed movement and varied perspectives to anchor the collection within a modern, industrial aesthetic. Hair styling by Nicolas Philippon and makeup by Lauren Reynolds complete the editorial vision, with casting directed by Monika Domarke.
Editorial, Clean, Vertical
Natural light
Luxury Fashion Houses
Editorial
