W Magazine China Everybody Works Out 2025

Description

Captured from a high-angle perspective, model Jean Campbell leaps dynamically across an asphalt street beside a textured concrete building. She wears a flowing dark brown dress that billows with her movement. The stark morning light casts sharp shadows across the urban pavement, creating a dramatic interplay of light and dark architectural geometry. Vitali Gelwich photographed the scene for W Magazine China's Everybody Works Out project, styled by Austin Feng and Kingsley Tao with hair by Nicolas Philippon and makeup by Lauren Reynolds.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Drone footage

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign, Editorial