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Brand
Victoria's Secret
Project'Icon' 2023 Ad Campaign
Hailey Bieber wearing black lingerie and garter belt against a neutral grey studio background for Victorias Secret Icon campaign

Victoria's Secret 'Icon' 2023 Ad Campaign 2023

Associated creatives

Mikael Jansson
Mikael JanssonPhotographer
Gisele Bündchen
Gisele BündchenModels
Naomi Campbell
Naomi CampbellModels
Adriana Lima
Adriana LimaModels
Candice Swanepoel
Candice SwanepoelModels
Adut Akech
Adut AkechModels
Hailey Bieber
Hailey BieberModels
Paloma Elsesser
Paloma ElsesserModels
Sui He
Sui HeModels
and Emily Ratajkowski
and Emily RatajkowskiModels
Camilla Nickerson
Camilla NickersonStylist

Tags

hailey bieber in black lingeriehailey bieberblack lingerieblack bragarter beltstockingswoman posing

Description

Hailey Bieber is captured in a studio portrait for the Victoria's Secret 'Icon' 2023 ad campaign, photographed by Mikael Jansson with styling by Camilla Nickerson. She wears black lingerie featuring patterned fabric, a matching garter belt, and stockings against a solid neutral grey background. Her dark hair is styled back in a wet look, and her pose is confident and direct. The studio lighting is soft and directional, highlighting the textures of the apparel and creating subtle definition on the background.

Style

Vertical, Commercial, Desaturated, Clean

Industries

Lingerie & Underwear

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign