Project'Icon' 2023 Ad Campaign

'Icon' 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This black-and-white studio portrait features model Sui He posing for the Victoria's Secret Icon 2023 campaign, photographed by Mikael Jansson with styling by Camilla Nickerson. She is captured from the waist up wearing black undergarments against a seamless neutral grey background. Her dark hair is slicked back, and her expression is poised toward the camera. The lighting creates subtle tonal gradients across her form, emphasizing the minimalist aesthetic of the shoot.
Style
Editorial, Vertical, Commercial, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Lingerie & Underwear
Color
Jet Black (100%)
Background
Grey Seamless
Context
Advertising Campaign










