Project'Icon' 2023 Ad Campaign

'Icon' 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This black and white portrait features model Adriana Lima for the Victoria's Secret Icon 2023 ad campaign, photographed by Mikael Jansson with styling by Camilla Nickerson. Lima is posed against a neutral grey studio seamless backdrop, wearing a dark patterned slip dress with thin straps. The lighting is soft and directional, highlighting her features and creating subtle shadows that define the form. The monochromatic treatment emphasizes texture and tone, conveying a classic editorial aesthetic characteristic of high-end fashion campaigns.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Grey Seamless
Context
Advertising Campaign










