Uniqlo

Feb 2025

Uniqlo’s Easy Pants campaign highlights the brand's focus on functional, comfortable apparel through a series of lifestyle images captured in a lush park setting. The project leans into a clean, commercial aesthetic that emphasises the versatility and relaxed silhouettes of the collection, ranging from linen blends to soft cotton textures. Photographed by Ivana Micic, the imagery utilizes natural light to frame models in everyday outdoor environments, reflecting an airy and accessible mood. The styling, led by fashion editor Shotaro Yamaguchi with hair by Rie Shiraishi, integrates casual layers and earthy tones to underscore the range’s wearable design. Model Karime Bribiesca features prominently throughout the editorial photography, which incorporates product callouts to detail specific features like elastic waistbands and fabric composition.

Warm, Vertical, Commercial, Clean

Natural light

High Street Fashion

Park

Advertising Campaign