Uniqlo: Easy Pants

Brand

Uniqlo

Date

Feb 2025

Description

Uniqlo showcases its Easy Pants collection through a series of outdoor lifestyle campaign images. Set against lush park landscapes, the project highlights the functional versatility of the apparel, featuring a range of relaxed fits, drawstring waists, and soft-touch fabrics. The imagery focuses on the wearability of the garments, blending editorial photography with retail-focused product callouts that detail material compositions and comfort features. Photographed by Ivana Micic, the campaign leans into a clean, commercial aesthetic defined by warm natural light and candid movement. Stylist Shotaro Yamaguchi complements the airy environment with a coordinated, casual wardrobe, while hair styling by Rie Shiraishi maintains a fresh, approachable look. The campaign features Karime Bribiesca as lead talent, presenting the collection as an essential for everyday seasonal wear.

Style

Warm, Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White

Background

Park

Context

Advertising Campaign