Uniqlo

Oct 2025

Uniqlo’s F/W 25 Fleece Collection campaign centers on a minimalist studio environment, blending commercial functionality with a structured, contemporary editorial aesthetic. The imagery utilizes a clean white backdrop and dark blue carpet to isolate the layered fleece outerwear, emphasizing seasonal textures through soft, even studio lighting. Photographer Sascha Oda and stylist Isabelle Thiry construct a series of vignettes that move between airport-inspired transit scenes and casual, everyday settings. These compositions incorporate recurring props like rolling luggage, takeaway cups, and stylized seating, anchoring the collection in a narrative of travel and urban utility. The execution relies on a clean, consistent visual language that prioritizes the tactile nature of the garments through a mix of editorial portraiture and commercial product staging.

Vertical, Clean, Commercial

Natural light

High Street Fashion

White Seamless

Advertising Campaign