Uniqlo: Uniqlo C F/W 2025 Campaign
Brand
Date
Sep 2025
Description
Uniqlo debuts the Uniqlo C Fall/Winter 2025 campaign, spotlighting the latest collection through a series of live-action vignettes. The project, which features design by Clare Waight Keller, captures a curated selection of layered outerwear, including heavy coats and hoodies styled by Jane How. Shot on location in urban environments, the campaign follows models, including Nik Dermendzhiev, as they navigate rooftop ramps and city walkways. The production leans into a desaturated aesthetic, relying on natural light to highlight the muted autumnal palette of the collection.
Style
Horizontal, Commercial, Desaturated
Techniques
Natural light
Industries
Color
Jet Black
Charcoal
Chocolate
Background
Rooftop
Context
Advertising Campaign, TVC / TV Commercial
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