Uniqlo

Sep 2025

The Uniqlo U Fall/Winter 2025 campaign, photographed by Phil Engelhardt, presents a study in architectural silhouettes and utilitarian design. Under the creative direction of designers Christophe Lemaire and Sarah-Linh Tran, the imagery emphasizes the collection's focus on functional layering and refined knit textiles. The series utilizes a clean, minimalist studio aesthetic to highlight the volume and drape of the outerwear and tailoring. Captured against neutral, bright backgrounds, the portraits lean into soft, diffused lighting to accentuate the matte textures of technical fabrics and natural wool blends. With grooming by hair stylist Pawel Solis and makeup artist Carole Colombani, the visual narrative remains focused on the precision of the garment construction. Casting for the campaign was led by Julia Lange, featuring models Alyosi S, Chudier Billy, Samuel Luis Mueller, and Wang Chenming.

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