Uniqlo Easy Pants 2025

Description

This outdoor campaign image for Uniqlo Easy Pants features a female model posing outdoors in a park setting while holding a large patterned blanket. She is wearing a soft pink long-sleeve sweater, neutral off-white relaxed ankle pants, and white block-heel shoes. Graphic callouts with text highlight product features including an elastic waistband, versatile relaxed cut, and soft and comfortable 100 percent cotton fabric. The shot is captured with natural lighting against a lush backdrop of trees and shrubbery, directed by photographer Ivana Micic with styling by Shotaro Yamaguchi and hair styling by Rie Shiraishi.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Park

Context

Advertising Campaign