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Uniqlo: Love, Mother #1

Brand
Date

May 2025

Description

Uniqlo presents 'Love, Mother #1', a promotional campaign centered on brand merchandise and everyday utility. The piece utilizes dynamic typography animation alongside a series of collaged product imagery to showcase core items like tote bags and apparel. Developed by Mother Shanghai, the project adopts a clean and minimalist aesthetic. The edit integrates motion graphics with close-up tactile sequences, featuring hands interacting with household objects and jade pendants to ground the commercial format in a domestic context.

Style

Horizontal, Commercial, Clean

Techniques

Motion Graphics

Background

White Seamless

Context

Advertising Campaign

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