Brand
ProjectEasy Pants

Uniqlo Easy Pants 2025
Associated creatives
Tags
Description
Uniqlo campaign image from the Easy Pants project, photographed by Ivana Micic with fashion styling by Shotaro Yamaguchi and hair styling by Rie Shiraishi. The photograph features two female models posing outdoors in a lush park setting surrounded by dense trees and greenery. One model wears light blue casual pants with a denim jacket over a white top, while the other wears striped wide-leg trousers with a white long-sleeve top and a blue shirt tied around her waist. Natural daylight illuminates the scene with soft shadows, creating a fresh and relaxed editorial atmosphere.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Sky Blue (40%)
Pure White (30%)
Beige (30%)
Background
Park
Context
Advertising Campaign