Uniqlo Easy Pants 2025

Description

This outdoor fashion campaign image for Uniqlo's Easy Pants project features two female models posing in a lush park setting surrounded by trees. The model on the left wears a blue denim jacket over a white top and light blue trousers, paired with white sneakers. The model on the right wears a white long-sleeve top, striped trousers, and a bucket hat, with a light blue shirt tied around her waist. Bold white text overlay reads "This is what 'Easy' feels like" at the top of the vertical frame. The scene is captured in natural daylight with a fresh, commercial aesthetic.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Park

Context

Advertising Campaign