Brand
ProjectEasy Pants

Uniqlo Easy Pants 2025
Associated creatives
Tags
Description
This lifestyle campaign image for Uniqlo's Easy Pants project features model Karime Bribiesca walking along an outdoor park path surrounded by lush greenery and trees. She is styled by Shotaro Yamaguchi in a coordinated white ensemble consisting of a light jacket over a t-shirt, wide trousers, and sandals, with hair styled by Rie Shiraishi. Natural daylight illuminates the outdoor scene, highlighting the textured fabric of the garments. The image includes product callouts highlighting features like soft fabric and a wide waistband.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (90%)
Background
Park
Context
Advertising Campaign