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Model in a blue floral sleeveless dress holding a brown leather bag outdoors against a sky background

Ulla Johnson Ulla Johnson Spring Summer 2025 Editorial 2025

About

This image captures an outdoor editorial campaign shot for Ulla Johnson's Spring Summer 2025 collection, photographed by Julia Noni and styled by April Hughes. The model wears a vibrant blue floral sleeveless maxi dress with a thigh-high slit, paired with heeled sandals and oversized clear-frame glasses. She holds a structured brown woven leather handbag by its handles while walking across a paved open-air plaza. The composition is vertically oriented with a low camera angle, set against a bright sky and distant bridge architecture under natural daylight.

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Advertising Campaign