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Model wearing a ruffled brown dress leaning against a rocky stone wall in an outdoor fashion campaign image.

Ulla Johnson Ulla Johnson F/W 2025 Campaign 2025

About

This image from the Ulla Johnson fall winter 2025 campaign features model Aivita Mūze posed against a textured rocky background. She wears a flowing, ruffled brown dress with lightweight fabric textures that catch the natural outdoor light. The composition captures a warm, earthy palette under the direction of Margot Populaire with photography by Josh Olins. Visible text across the center displays the brand name Ulla Johnson in clean white typography.

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Background

Rocky Coast

Context

Advertising Campaign