Ulla Johnson Ulla Johnson Autumn Winter 2024 Campaign 2024

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This outdoor fashion campaign image for the Ulla Johnson Autumn Winter 2024 collection was captured by photographer Yelena Yemchuk with styling by April Hughes. Two models stand amidst a natural grassy hillside and rocky terrain under a bright open sky. The foreground model wears a flowing yellow ruffle maxi dress with delicate dotted patterns, captured in motion as the fabric billows in the wind. The background features a second model with vibrant reddish hair wearing a matching yellow garment. Natural sunlight illuminates the scene, casting dynamic shadows across the landscape and highlighting the fluid textures of the apparel.