Tito's Handmade Vodka: Turkey Fryer
Date
Sep 2026
Description
Tito’s Handmade Vodka presents a lighthearted commercial titled Turkey Fryer, which centers on the theme of DIY distillation. Directed by Andy Grayson, the film leans into a homespun aesthetic through pastoral outdoor settings and observational framing. Creative direction for the project was provided by Jimmie Blount, Jacob Pankey, and James Meiser, with production handled by Arts & Letters Creative Co. The piece utilizes natural light and a 1970s visual style to ground its narrative in a rustic, rural aesthetic. The production features a range of improvised machinery and red pickup trucks to support its humorous tone.
Style
Horizontal, Humorous, Commercial, 1970s
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Jet Black
Light Grey
Crimson
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
Taylor Berry
Allie WesterAssociate Director Global Brand Marketing
Aryan DouglasBrand Manager
Jimmie BlountCreative Director
Arts & Letters Creative Co.Advertising Agency
Charles HodgesExecutive Creative Director
Molly JamisonExecutive Creative Director
Jacob PankeyCreative Director
James MeiserCreative Director
Matt TerrellCreative
Brendan HowardCreative
Tanner McCollDesign Director
Lisa SettenHead of Production
Jason SheldonExecutive Producer
Emily JacksonBusiness Director
Jane SteinhoffBusiness Director
Lenora CushingDirector of Business Affairs
Jennifer KmetzschBusiness Affairs Manager
Gloria AndersonBusiness Affairs Manager
Andy GraysonDirector
Nick CarrStrategist
VoyagerProduction
Spencer MacdonaldDirector
Zoe Simone-YiDirector of Photography
Jake EwaldLine Producer
Andrew HutchesonExecutive Producer
xyzPost Production / VFX
Lauren GalanidesExecutive Producer
Rob RoskoProducer
Sam ProudfootProducer
Peter CharlesArtist
Ben LaymanAnimation
Shannon LoweEditor
Sho KellamEditor
Keiyana BryantEditor
Ethos StudioPost Production / VFX
Sam HowellsColourist
Jake GromProducer
Mr. Bronx Audio PostMusic / Sound
David WolfeDesigner
Tiffany WalterSound Mix
Michael ArtusoSound Mix
Sarah WeckAssistant Producer
Zach FortinExecutive Producer
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