Tito's Handmade Vodka: The First-Ever Tito's Summer Variety Pack
Date
Jul 2025
Description
Tito's Handmade Vodka presents a summer-themed commercial campaign featuring the release of their inaugural variety pack. The project leans into a bright, seasonal aesthetic, utilising aerial drone footage to frame a classic poolside setting complete with lounge furniture and pool inflatables. The live-action execution highlights the variety pack's contents, including branded glassware and cocktail essentials, set against a warm outdoor backdrop. The spot was developed by agency Arts & Letters, with production handled by XYZ. Post-production and VFX services were provided by XYZ, while Overcoast managed the music and sound design for the campaign.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Color
Golden Yellow
Crimson
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
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