Tito's Handmade Vodka: New Neighbors with Tito's
Date
Jan 2025
Description
Tito's Handmade Vodka introduces a suburban narrative in 'New Neighbors with Tito's,' a campaign spot centered on a mysterious, automated wooden bar cabinet. The narrative follows the mobile unit as it navigates a residential driveway, integrating into the neighborhood to serve drinks and perform light gardening tasks. Produced by Metanoia and MADRE, the project features a blend of live-action technique and visual effects to animate the autonomous cabinet. The creative execution, led by Arts & Letters, leans into a cinematic aesthetic that maintains a clean visual profile throughout the suburban setting.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Charcoal
Chocolate
Pure White
Background
Residential Building
Context
TVC / TV Commercial
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