Tito's Handmade Vodka
After Hours with Tito's
Jan 2025
Tito's Handmade Vodka presents 'After Hours with Tito's,' a commercial spot that captures the transition from professional fatigue to evening relaxation. Developed by creative agency Arts & Letters, the campaign transitions from a standard office setting to an impromptu celebration as the workday concludes. The execution relies on live-action techniques to build an atmosphere defined by desaturated color palettes and cinematic office interiors. Production was managed by MADRE and Metanoia, while post-production and visual effects were handled by The Mill US. The final edit is framed in a horizontal format, punctuated by golden hour lighting that sets the tone for the transition to post-work social rituals.
Horizontal, Cinematic, Desaturated, Golden Hour
Alcoholic Beverages
Office
TVC / TV Commercial
