Tito's Handmade Vodka Pregame with Tito's 2025

About

Tito's Handmade Vodka leans into the social anticipation of a night out in this campaign, Pregame with Tito's. Centered on the intimate, high-energy environment of getting ready, the film captures a group of friends interacting in a shared space. The narrative focuses on the transition from preparation to celebration as a portable bar cart becomes the focal point of the gathering. Produced by MADRE and Metanoia, the piece utilizes a warm, cinematic aesthetic to define the interior setting. Creative agency Arts & Letters handled the project direction, with post-production and visual effects support from The Mill US. The audio experience is shaped by music and sound design from Mr. Bronx Audio Post and Warner Chappell Production Music.