Tito's Handmade Vodka: Pregame with Tito's

Jan 2025

Tito's Handmade Vodka leans into the social anticipation of a night out in this campaign, Pregame with Tito's. Centered on the intimate, high-energy environment of getting ready, the film captures a group of friends interacting in a shared space. The narrative focuses on the transition from preparation to celebration as a portable bar cart becomes the focal point of the gathering. Produced by MADRE and Metanoia, the piece utilizes a warm, cinematic aesthetic to define the interior setting. Creative agency Arts & Letters handled the project direction, with post-production and visual effects support from The Mill US. The audio experience is shaped by music and sound design from Mr. Bronx Audio Post and Warner Chappell Production Music.

Horizontal, Cinematic, Warm, Clean

Bathroom

Advertising Campaign, TVC / TV Commercial