Tito's Handmade Vodka Copper 2026

About

Tito's Handmade Vodka presents 'Copper,' a commercial campaign that explores the material's conductive and structural properties through a series of humorous historical vignettes. Directed by Andy and Spencer Macdonald, the project transitions between scenes set in open fields and dusty landscapes, featuring stylized historical reenactments and laboratory-inspired setups. The production, developed by Arts & Letters Creative Co., leans into a warm aesthetic with natural daylight and vivid textures. Cinematographer Zoe Simone-Yi employs a live-action technique to ground the educational, narrative-driven comedy in a tangible, earthy setting that highlights the brand's heritage.