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Tito's Handmade Vodka: TABC

Brand
Tito's Handmade Vodka
Date

Sep 2026

Description

Tito's Handmade Vodka presents TABC, a commercial spot that leans into deadpan office comedy. The narrative centers on a committee tasked with reviewing paperwork, utilizing a setting defined by vintage filing cabinets and muted color palettes. Directed by Andy Grayson with cinematography by Zoe Simone-Yi, the piece employs warm lighting and live-action techniques to emphasize the bureaucratic atmosphere. The project was executed in collaboration with Arts & Letters Creative Co. and production house Voyager, featuring creative leadership from Jimmie Blount, Jacob Pankey, and James Meiser.

Style

Humorous, Horizontal, Warm, Cinematic

Industries

Alcoholic Beverages

Color
Cream
Chocolate
Navy
Background

Office

Context

TVC / TV Commercial

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