Tito's Handmade Vodka Stray Dogs 2026

About

Tito's Handmade Vodka explores its brand connection to rural landscapes in the spot titled Stray Dogs. The commercial leans into an authentic, pastoral aesthetic, capturing movement across open fields in Austin, Texas. The production, featuring live-action techniques and natural light, highlights a series of interactions between dogs and people in a rustic, outdoor setting. The narrative centers on themes of gratitude, punctuated by shots of the product in a natural environment. Directed by Andy Grayson and Spencer Macdonald, the project was developed by Arts & Letters Creative Co. with creative direction from Jimmie Blount, Jacob Pankey, and James Meiser.