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Model walking with a silver rolling suitcase in front of a stone wall for the Tumi 50th Anniversary campaign

Tumi Tumi 50th Anniversary “Made For You since 1975” 2025

Associated creatives

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Description

This campaign image for the Tumi 50th Anniversary project features model Marcelo Zhang walking outdoors while pulling a silver rolling suitcase. He is wearing a dark vest over a white t-shirt and blue trousers. The shot is captured by photographer Christopher Anderson against a paved plaza and a neutral stone wall exterior. Natural daylight illuminates the scene with clean, crisp shadows.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Jet Black (50%)
Silver (50%)

Background

Residential Building

Context

Advertising Campaign