Brand

Tumi Tumi 50th Anniversary “Made For You since 1975” 2025
Associated creatives
Tags
Description
This campaign image for the Tumi 50th Anniversary project features model Marcelo Zhang walking outdoors while pulling a silver rolling suitcase. He is wearing a dark vest over a white t-shirt and blue trousers. The shot is captured by photographer Christopher Anderson against a paved plaza and a neutral stone wall exterior. Natural daylight illuminates the scene with clean, crisp shadows.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Color
Jet Black (50%)
Silver (50%)
Background
Residential Building
Context
Advertising Campaign
