Tumi Lando Norris 2024

Description

This commercial video for Tumi features Formula 1 driver Lando Norris in a series of athletic training, driving simulator, and lifestyle sequences. The cinematic piece captures Norris wearing and interacting with Tumi backpacks and luggage across athletic facilities, running tracks, and racing simulators. Produced by FF&Co with creative direction by Spring Studios NY, the video utilizes dramatic lighting and a desaturated cool color palette to emphasize focus and high performance.