TSB Lloyds: Wind
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Wind', an animated commercial project developed by agency RKCR/Y&R. Production by Studio AKA brings the narrative to life through dynamic 3D rendering and CGI techniques. The spot follows an interior scene where autumn elements disrupt a living space, featuring a character attempting to secure a window amidst a sudden indoor gust. The production leans into futuristic animation styles to capture the movement of wind-blown objects and characters within the domestic setting. Audio accompaniment is provided by Chernin.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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