TSB Lloyds
Wind
Brand
ProjectWind
Date
Jan 2025
Description
TSB Lloyds presents 'Wind,' an animated commercial crafted by production house Studio AKA and creative agency RKCR/Y&R. The narrative centers on a sudden, disruptive gust of wind sweeping through a domestic living room interior. The spot utilizes digital 3D rendering and animation to depict the kinetic reaction of two characters as they navigate the chaotic influx of autumn leaves and household objects. Sound design for the sequence is provided by Chernin.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Insurance
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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