TSB Lloyds
Vantage
Brand
ProjectVantage
Date
Jan 2025
Description
TSB Lloyds presents Vantage, an animated commercial that leverages 3D render / CGI techniques to explore financial accessibility. Through a narrative centered on stylized characters and an animated owl, the film navigates a vibrant town setting and home environments to highlight banking benefits. Produced by Studio AKA with creative direction from agency RKCR/Y&R, the spot incorporates dynamic camera movements and detailed character expressions. The soundscape is provided by Chernin, rounding out a project that uses organic animation to illustrate everyday banking scenarios.
Style
Horizontal, Commercial, Organic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Royal Blue
Lemon
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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