TSB Lloyds: Vantage
Brand
Date
Jan 2025
Description
This commercial campaign for TSB Lloyds, titled Vantage, features an animated narrative brought to life through 3D render / CGI techniques. The production utilizes organic character movement and bright color grading to illustrate daily interactions within a stylized town setting. The film, developed by agency RKCR/Y&R with production by Studio AKA, follows characters navigating urban environments before transitioning to digital banking integration. Music and sound design by Chernin support the sequence, which centers on the user experience of reviewing benefits via laptop.
Style
Horizontal, Commercial, Organic
Techniques
Animation, 3D render / CGI
Industries
Color
Royal Blue
Lemon
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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