TSB Lloyds: Trip
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Trip', a commercial campaign focused on domestic life within the banking and finance sector. The project centres on a family narrative set in a kitchen, using detailed character animation to convey an inviting and warm atmosphere. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot employs 3D render and CGI techniques to realise the domestic scene. Sound design by Chernin complements the clean, polished visual aesthetic throughout the narrative.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Jet Black
Pure White
Crimson
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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