TSB Lloyds
Trip
Brand
ProjectTrip
Date
Jan 2025
Description
TSB Lloyds presents a domestic narrative in this animated commercial, which captures a quiet morning scene within a family kitchen. The film follows a father and mother engaged in daily routines, accompanied by their children in a vibrant, sunlit setting. The project utilizes 3D render and CGI techniques to detail the character movements and the textured kitchen environment. Agency RKCR/Y&R led the creative direction for the campaign, with production handled by Studio AKA and sound design provided by Chernin.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Jet Black
Pure White
Crimson
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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